Welcome to the
Collaborative Growth Academy

Learn and level up with free partnership courses, crafted by expert Partnership professionals.

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Building a
High-Impact
Partner Program

This course is designed for the infinite number of partnership professionals facing the daunting task of building a partner program from scratch, or questioning whether they need to revamp their existing program. How do you ensure a partner program isn’t “just for show”, and actually drives revenue impact for your company? Take a look at the building blocks to curate an impactful partner program.

You’ll learn:

  • Key questions before starting a partner program
  • The stages of the partnership lifecycle and the 4 C's of evaluating the right partners
  • Best practices and common mistakes
Account Mapping for Growth Playbook

Account Mapping is the cornerstone of partnerships. It will make or break the impact of your Partner Program, so better know what you’re doing!

In this course, Partnerships pros will be sharing their account mapping best practices and growth strategies (hint: spreadsheets will only hold you back!).

Drive company growth by bringing ecosystem insights from smart account mapping across your organization; your Sales and Marketing teams will be forever grateful.

Measuring Partnerships Success

This course is perfect for Partnership professionals who want to measure and demonstrate the impact of their partnerships. Whether you're building a new partner program or want to make sure you're following the latest & most efficient ROI tracking techniques, you'll walk away feeling prepared and ready to show your exec team that you're the company's hottest asset.

You’ll learn:

  • The top KPIs that every partnership professional should be measuring
  • How to use a Partner Scorecard
  • Tips to nail your internal reporting and next QBR

Masterclasses

Templates

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