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What is a partner scorecard?
A partner scorecard presents the progress over time of KPIs against specified goals and targets. They enable Partnership Managers to have a standardized framework to structure their performance conversations with partners, to help them understand how they are tracking against expectations, and to compare their relative performance with similar partners.
Without this type of measurement framework you could fall into the trap of either:
Just focusing on partner activities, and dismissing their impact on sales performance
Or just looking at the sales figures, and dismissing other valuable aspects of the partnership
How to use our partner scorecard template
You can think of the scorecard as having multiple layers—getting more and more specific as you go down.
There are four categories with subcategories that sit underneath. Within the subcategories you have corresponding KPIs. Under each KPI, there are two sections: KPI ranges and their respective scores.
Calculate the score for each partnership KPI, and it all rolls up to an overall partner score. You can even compare scores to see the partner’s progress over time, or how they compare to other partners in the same region/industry/tier.
By all means, customize the template to what makes sense for your business. Remove any subcategories that don’t apply to how you work with your partners.
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Who needs this partner scorecard template?
Partnership professionals who need to report on KPIs to their internal stakeholders such as CRO, Head of Sales, CMO.
Use this template to quickly spin up your own scorecard and start benchmarking partner success from today.
Benefits of using a partner scorecard template
Define what partnership success looks like for your organization
Leverage the scorecard as a device to keep partners motivated in their collaboration with you
Measure partner success beyond just sales-related KPIs, taking into account Customer Success and Marketing impact.
Benefits of measuring partner success using our free Collaborative Growth platform
Reveal is a free Collaborative Growth platform that empowers B2B companies to drive revenue from their partnerships. By connecting with your partners on Reveal, you can easily collect data on the number of overlaps, and the partner-sourced or partner-influenced revenue generated by each partner. Get the insights you need to make more informed decisions for your Partnerships strategy.
