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12 Podcasts for B2B Tech Revenue Teams

October 7, 2021

Reveal put together a list of our community's top podcast choices for Partnership, Sales, and Marketing teams in B2B tech. We even included the favorite episode for each podcast.

Top B2B Tech Partnership Podcasts 

At Reveal, we believe partnerships are essential for every B2B tech company. They are responsible for expanding to new territories, strengthening existing relationships with partners, and not to mention their impact on win rate, deal size, and revenue. 

“MAKE THEM FAMOUS, " THE PARTNER ENABLEMENT PODCAST 

Length: 20 mins to 1 hour 

Rating: 5 out of 5  

Hosted by Alex Glenn, the partner enablement podcast takes you to explore successful partnerships enablement strategies. Assist in discussions and interviews with Partnership Heads, Sales, and Revenue Heads to get the most insights into partner activation and enablement secrets.

Favorite Episode: On February 1st, 2021, Alex Glenn invited Rob Sale from Vidyard to discuss the 5 pillars of effective partner enablement. Rob shares his secrets to a successful program, how to operate, and different initiatives to keep their partner activation and enablement. 

Find it here: Apple Podcast, Spotify, Podcast website.  

THE ULTIMATE GUIDE TO PARTNERING

Length: 30 mins to 1 hour

Rating: 5 out of 5  

Hosted by the industry leader Vince Menzione, The Ultimate Guide to Partnering features leaders in the industry bringing their best practices and strategies to successful tech partnerships. 

In an ecosystem in constant change, the host is sharing innovative ideas, shedding light on change and transformation, and tracking the light-speed shifts to ensure you never miss a beat.

Favorite Episode: Episode 103 is a must-listen, as host Vince Menzione invites Erin Figer, CEO, and Founder of Core Consulting, to discuss her secret recipe to partner optimization. 

Find it here: Apple Podcast, Spotify, Podcast website.  

THE PARTNER CHANNEL PODCAST

Length: 15 to 40 mins 

Rating: 5 out of 5 

Hosted by Daniel Graff-Radford, CEO of Allbound, the Partner channel podcast is an experience-focused podcast that delivers real-life lessons from leaders’ experiences. 

Favorite Episode: Number 21, Gauri Chawla explains how he could scale and build an ecosystem of partners from scratch and how he overcame the challenges that faced him.

Find it here: Apple Podcast, Spotify, Podcast website 

THE SOFTWARE CHANNEL PARTNER PODCAST

Length: 30 to 50 mins  

Rating: 5 out of 5  

Hosted by Louis Gudema, President of Revenue + Associates, the Software Channel Partner Podcast discusses SaaS leaders’ most significant challenges encountered and the best solutions they came up with. Great for SaaS enthusiasts, this podcast includes topics on how professionals can drive partner success in their environment, how software vendors and partners can drive business results, how to enhance a partner onboarding experience, and many more.

Favorite Episode: Shared on March 3rd, 2020, for 40 mins straight, guest Jay Mcbain from Forrester discusses his top 10 channel trends for 2020. 

Find it here: Apple Podcast, Spotify


Top B2B Tech Sales Podcasts 

SELL OR DIE PODCAST 

Length: 10 to 50 mins 

Rating: 4.7 out of 5 

One of the most popular and highly reviewed podcasts in the sales field. Featuring the best-selling author Jeffrey Gitomer and Sales Expert Jennifer Gluckow. Uncover the secret to the art of selling alongside leaders in sales, business, and marketing. 

Favorite Episode: Episode 549. Jen discloses strategies to use when things go wrong with your business. 

As Jeff said, “you need balls to make calls!” The secret lies all in your self-confidence, so go there and make your mama proud!

Find it here: Apple Podcast, Spotify, Podcast website 

PIPELINE WITH DAVE GERHARDT

Length: 7 mins to 1 hour

Rating: 5 out of 5 

Through a series of weekly conversations with CROs, CMOs, and other leaders across B2B sales and marketing, the host Dave Gerhardt, Chief Brand Officer at Drift, reveals tactics and strategies to build pipelines and drive revenue in this new podcast. 

Favorite Episode: In their very first Episode on the 4th of October, host of the show Dave invites Don Williams and Kate Adams, CRO and SVP of Marketing at Validity, to talk about how they design their sales motions, how their sales and marketing teams collaborate, and much more. A definitely promising start to this podcast. 

Find it here: Apple Podcast, Spotify, Podcast website 

THE PROSPECTING EXPERT

Length: Around 30 mins 

Prospecting Expert Steve Kloyda shares his personal experience in the form of stories and tips on how he identified potential clients, qualified leads, and more. This podcast highlights the top tips every seller needs to strive for. 

The best part? They're all backed up with practical advice, real-world examples, and expert opinions from a seasoned sales professional. 

Favorite Episode: Number 468, host and guest Anthony Iannarino discuss sales in today’s marketplace, highlighting the difference between working smarter versus harder and being more effective in closing deals. 

Find it here: Podcast website 

SALES ENABLEMENT PODCAST WITH ANDY PAUL 

Length: 35 mins to 1 hour

Rating: 5 out of 5 

Find interviews with brilliant sales leaders revealing their top tips and tricks on the latest trends in sales automation, personal development, how to effectively and efficiently use e-mail marketing, and many more topics.

This podcast is an excellent reference for any sales newbies or professionals to ameliorate their sales performance. 

Favorite Episode: number 935, this Episode discusses what might be one of the most critical topics, risk, and how it can be managed. 

Find it here: Apple Podcast, Spotify, Podcast website 

Top B2B Tech Marketing Podcasts 

GROWTH EXPERTS

Length: 5 to 30 mins

Rating: 4.9 out of 5 

Dennis Brown invites top CEOs, Entrepreneurs, and Marketers to unveil their secret to growth hacking, tips, tricks, and, most importantly, proven growth strategies from the host’s and the guests’ personal experiences. 

Favorite Episode: Posted on August 2nd, 2021, features the Co-founder of Designhill, Rahul Aggarwal, who didn’t hesitate to unveil how he found an untapped market and scaled it into a massive online platform.  

Find it here: Apple Podcast, Spotify, Podcast website 

B2B GROWTH: YOUR DAILY B2B MARKETING PODCAST

Length: 15 to 20 mins

Rating: 4.9 out of 5 

This podcast delivers a series of interviews with B2B marketers, Executives, and thought leaders to make the best out of their success stories and turn them into actionable knowledge. The podcast also covers various topics ranging from B2B marketing strategy, buyer personas to account-based marketing. 

In our favorite pick, posted on August 11th, 2021, Ryan Bonnici, CMO at Whereby, discusses why B2B Marketers need to stop playing it safe. No risk means no return, right! 

Find it here: Apple Podcast, Spotify, Podcast website 

METRICS & CHILL

Length: 20 mins to 1 hour 

Rating: 5 out of 5 

With a focus on business metrics, numbers, and how they can be improved, this podcast teaches and educates on different strategies, tactics, and the latest trends in marketing, straight from experts’ success stories. 

Favorite Episode: number 86. Guest Stephanie Donily, Head of Content & Communications at Zapier, shares how she grew signups and activations from the blog by 400% in 1 year. 

Find it here: Apple Podcast, Spotify, Podcast website 

THE DATA-DRIVEN MARKETER

Length: 15 to 30 mins 

Rating: 5 out of 5 

Devoted to helping Marketers become more successful, this podcast is perfect for professionals in marketing wishing to make better decisions using data. Hosted by Allen Pogorzelki, VP of Marketing at Openprise, the podcasts uncovers what innovative companies are doing with data to drive success. With different guests and topics featured in every Episode, we ensure you’ll never leave with the same knowledge. 

Favorite Episode: With Jake Sorofman, posted on January 7th, 2020, as he shares his takes on building a community, secrets to a victorious go-to-market strategy, content marketing, and much more. 

Find it here: Apple Podcast, Spotify

21 Rules of Partnerships of 2021

Learn from the most notable leaders in partnerships and alliances. For example learn how to leverage your ecosystem from Jay Mcbain, how to plan your partner program with Mike Brigman, and what to include in your KPIs with Elliott Smith.

Thank you! Here's the link to download:
Secrets to Success: The 21 Rules for Partnerships
Download now
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